Player
The arena is divided into five strategic classes. Understanding these archetypes allows you to provide the specific payoffs that trigger high-value interaction.
Passive Viewer
"The silent majority. They consume content for entertainment or ambient learning without a specific goal. Their engagement is fleeting."
Class Objective
Consume content for entertainment, curiosity, or ambient learning without a specific goal.
Payoff Vectors
Resonant Content
Operational Style
- Likes passively
- Rarely comments or shares
- Consumes content without deep interaction
Active Viewer
"Goal-oriented consumers actively seeking solutions. They are willing to invest time (and potentially money) for the right answer."
Class Objective
Actively seek solutions to a specific pain point or problem.
Payoff Vectors
Resonant Content
Operational Style
- Asks clarifying questions
- Saves/bookmarks content for later
- Shares with commentary to their own network
Entertainment Creator
"Masters of attention. Their primary goal is to maximize reach and virality, monetizing through advertising and broad-appeal brand deals."
Class Objective
Maximize reach and virality to monetize through advertising and broad-appeal brand deals.
Payoff Vectors
Resonant Content
Operational Style
- Collaborates for cross-promotion
- Jumps on trends quickly
- Engages with comments to boost algorithm performance
Education Creator
"Niche experts and authority figures. They focus on building trust with a targeted audience to drive conversions for their products or services."
Class Objective
Build authority and trust with a targeted audience to drive conversions for their products or services.
Payoff Vectors
Resonant Content
Operational Style
- Answers questions authoritatively
- Provides detailed explanations
- Shares and adds value to other experts' content
Brand/Advertiser
"Conversion-focused entities. They use social media as a channel for revenue, lead generation, and building a defensible brand."
Class Objective
Drive revenue, generate qualified leads, and build a defensible brand.
Payoff Vectors
Resonant Content
Operational Style
- Responds to customer issues
- Amplifies positive customer content
- Initiates conversations with potential creator partners
Scan your arena
Identify the Education Creators and Active Viewers in your own graph today.
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